No camera of the last five years had a launch quite like the Fujifilm X100VI. Announced in February 2024, it sold out almost everywhere and stayed hard to find for months. Social media did most of the marketing. People who had never owned a “real” camera wanted this one.

It’s easy to be cynical about that. Don’t be. Under the hype is a very good camera.

The X100VI is a fixed-lens compact with a 23mm f/2 lens, which gives the field of view of a 35mm lens on full frame. Classic street and travel framing. The body is the same small, retro shape the X100 line has used since 2011. What changed is inside: the 40.2MP X-Trans 5 HR sensor from the X-T5, and in-body image stabilization for the first time in an X100.