Sony’s A6000 series ran for almost a decade on the same small rangefinder-style body. Each update added a bit. None of them fixed the basics. The Sony A6700, released in mid-2023, finally did. Bigger grip, bigger battery, a fully flipping screen and the AI-based autofocus from Sony’s full-frame bodies. It’s the APS-C camera Sony fans waited years for.

It costs around $1,400 for the body, which puts it against the Fujifilm X-S20 and Canon’s R7. It’s smaller than both, and for hybrid shooters it’s the more complete package.

The Sony A7 IV came out in late 2021 and quietly became the default answer to “which full-frame camera should I buy?” Wedding shooters bought it. YouTubers bought it. People who just wanted one camera that did everything bought it. Five years on, with the A7 V now on shelves, the A7 IV hasn’t stopped making sense. It’s simply cheaper.

That’s the story here. The camera didn’t change. The value did.

The Sony A7 IV spent four years as the default full-frame hybrid. Its successor, the Sony A7 V, was announced in December 2025 at $2,899 for the body, and it goes straight at the two things people complained about most: the cropped 4K at 60p and the slow sensor readout.

Resolution stays at 33MP. What changed is the sensor design. It’s a partially stacked back-side illuminated chip, the same general idea Nikon used in the Z6III, with fast readout circuitry added at the edges. That speeds everything up without the price of a fully stacked sensor.

The Sony A7C II answers a simple question. What if you took the A7 IV, kept the sensor, upgraded the autofocus and squeezed it into a body not much bigger than an APS-C camera? You get a full-frame travel camera that fits in a small sling bag. Sony released it in 2023 alongside a high-resolution sibling, the 61MP A7CR.

The first A7C, from 2020, was a good idea held back by an awkward viewfinder, one control dial and older autofocus. The Mark II fixes most of that. It weighs about 514 grams with battery and card, roughly 150 grams less than the A7 IV.

Sony’s A7R line has always been about resolution. The Sony A7R V, launched in October 2022 at $3,899 for the body, kept the 61MP back-side illuminated sensor from the A7R IV and spent its upgrades on everything around it. The biggest one was a dedicated AI processing unit for autofocus, a first for Sony.

That chip is why the A7R V mattered. A 61MP camera is unforgiving: a slightly missed eye that looks fine at 24MP looks soft at 61. Better focus means more usable frames at full resolution.

The Sony FE 20-70mm F4 G looks like a small change on paper. Most standard zooms start at 24mm. This one starts at 20mm. In practice those 4 millimeters change how you shoot. Indoors, in narrow streets, in front of big buildings, you can step back without stepping back.

Sony announced it in January 2023 at $1,099. It weighs about 488 grams, uses a 72mm filter, and it’s become one of the most recommended everyday lenses for Sony full frame.

A 24-70mm f/2.8 is the lens most working photographers reach for first. Weddings, events, news, travel. It’s the one you’d keep if you could only keep one. Sony’s first G Master version, from 2016, was good and very heavy. The Sony FE 24-70mm F2.8 GM II, released in 2022, is the redesign, and for a while it set the standard for what this kind of lens could be.

The headline is weight. The GM II weighs about 695 grams, down from roughly 886 grams for the original. That’s around 20 percent lighter, and on a long wedding day it’s the difference between a sore wrist and not thinking about the camera at all.

The Sony ZV-E10 II is a camera made for people who point it at themselves. No viewfinder, a flip-out screen, a big built-in microphone and a body small enough to hold at arm’s length all day. Sony released it in July 2024 at $999 for the body, and it’s the update the hugely popular original ZV-E10 needed.

The first ZV-E10 had a tiny battery, 8-bit video and an old sensor that wobbled when you panned. The Mark II fixes all three.