https://photovideogear.com/tags/sony-a7-iv/ Recent content in Sony A7 Iv on Photo Video Gear Hugo en-us Fri, 09 Oct 2026 00:00:00 +0000 https://photovideogear.com/sony-a7-iv-review-the-hybrid-workhorse-gets-better-as-the-price-drops/ Fri, 09 Oct 2026 00:00:00 +0000 https://photovideogear.com/sony-a7-iv-review-the-hybrid-workhorse-gets-better-as-the-price-drops/ <p>The Sony A7 IV came out in late 2021 and quietly became the default answer to &ldquo;which full-frame camera should I buy?&rdquo; Wedding shooters bought it. YouTubers bought it. People who just wanted one camera that did everything bought it. Five years on, with the A7 V now on shelves, the A7 IV hasn&rsquo;t stopped making sense. It&rsquo;s simply cheaper.</p> <p>That&rsquo;s the story here. The camera didn&rsquo;t change. The value did.</p>