The Sony A7 IV came out in late 2021 and quietly became the default answer to “which full-frame camera should I buy?” Wedding shooters bought it. YouTubers bought it. People who just wanted one camera that did everything bought it. Five years on, with the A7 V now on shelves, the A7 IV hasn’t stopped making sense. It’s simply cheaper.

That’s the story here. The camera didn’t change. The value did.